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ITN and Magnite Empower Advertisers with Programmatic Access to Local Linear TV through New Private Marketplace

ITN, the leader in automated activation technology for local TV, and Magnite, the largest independent sell-side advertising company, today announced the launch of the industry’s first Local Linear TV Private Marketplace designed to close the programmatic gap for local broadcast.

Craig Sulema

Oct 303 min read

ITN and Magnite Launch First Programmatic Solution for Local Linear TV in the US Market

NEW YORK – May 8th, 2025 - ITN, the leader in automated activation technology for local TV, and Magnite (NASDAQ: MGNI), the largest...

Craig Sulema

May 83 min read

Launch of the ITN SSP

Press Release

Craig Sulema

Sep 24, 20242 min read

The Power of Local TV

ITN / PVX Commentary on TVB’s 2024 Media Comparison Study

Alan Walz

Mar 21, 20242 min read

Anchor 2

ITN, Magnite Launch New Private Marketplace for Local Linear TV

TV Tech- 10/31/25

ITN and Magnite Empower Advertisers with Programmatic Access to Local Linear TV through New Private Marketplace

Yahoo! Finance - 10/30/25

Local TV Is Finally Ready To Go Programmatic

TVNewsCheck - 10/30/25

KCTV5 wins 11 Mid-America Emmy Awards, including News Excellence

KCTV 5 - 10/27/25

TVB: Local TV News Remains Valuable To Viewers, Advertisers

TV Tech - 9/29/25

Study: Americans Strongly Value Local News

Advanced Television - 9/29/25

Survey: 95% Of Respondents Believe Accessing Local News On Their Local TV Station Is Important

TVNewsCheck - 9/29/25

2025 Local News Study Synopsis

TVB - 9/28/25

WKYT named Station of the Year by Kentucky Broadcasters Association

WKYT - 9/15/25

KING 5 Receives 3 National 2025 Edward R. Murrow Awards

KING 5 - 8/15/25

Programmatic Is Coming To Local Linear TV

TVNewsCheck - 6/9/25

ABC12 Diaper Drive raised a record $158,000 in 2025

WJRT - 6/2/25

Survey: TV Remains Dominant Driver of Americans’ Daily News Conversations

TV Tech - 5/21/25

ITN and Magnite Introduce First-Ever Programmatic Solution for Local Linear TV in the U.S.

MarTech360 - 5/9/25

ITN, Magnite Launch Programmatic Solution for Local Linear TV

TV Tech - 5/8/25

Carol Clarke celebrates 40 years at WYFF 4, revisiting her early days and lasting love for Greenville

WYFF - 4/24/25

Ali Meyer and News 4 win 2025 Gracie Award with ‘The April Wilkens Story’

KFOR - 3/25/25

TVB: Linear TV Confirmed As Most Important Influence Of Consumer Purchase Funnel

TVNewsCheck - 3/11/25

2025 Media Comparisons Study

TVB - 2/18/25

Broadcast TV: Still Tops for Reach and Time Spent

Radio+Television Business Report - 2/18/25

'Hate Comes to Main Street' wins prestigious duPont Award, called 'master class in local reporting'

WTVF - 1/27/25

Ali Meyer and News 4 receive duPont-Columbia Award

KFOR - 1/23/25

ABC10 wins prestigious duPont Award for investigation into Highlands Community Charter School

ABC10 - 1/22/25

Local News Audiences Doubled and Even Tripled During L.A. Fire Coverage

Variety - 1/14/25

SVOD’s Ad Hole: Plugged With Broadcast, Says TVB

Radio+Television Business Report - 1/14/25

Factual Information Starts with Local TV and Radio

NAB - 1/8/25

NAB: Local Broadcasters Vital as Meta Ends Fact-Checking

Radioink - 1/7/25

2024 Share Your Holidays comes to an end after another generous year

WSAW - 1/3/25

TV Station Groups Launch Texas Flood Relief Efforts

TV Tech - 7/11/25

KSBW's 38th Annual Share Your Holiday delivers help for those in need

KSBW - 12/10/24

Brazos Valley raises $200K+ during 2024 Food for Families Food Drive: ‘So wonderful’

KBTX - 12/5/24

KRDO13 Season of Sharing food drive collects 34,000+ pounds of food

KRDO - 11/14/24

Readers Trust Local News More Than National Newspapers And Networks

MediaPost - 11/11/24

Coats for Kids campaign culminates with Friday’s distribution

WDTN - 11/1/24

CBS Chicago set to launch AR/VR studio

NewscastStudio - 9/30/24

Project Hunger: Over $100,000 raised to help fight food insecurity in the Pittsburgh area

WTAE - 9/16/24

Painting the Preserve' by ABC15 wins national journalism award

WPDE - 8/19/24

KHOU 11 honored with two prestigious National Edward R. Murrow Awards

KHOU - 8/15/24

Live 5 WCSC Named Station of the Year, Wins 12 Other Awards

WCSC - 8/3/24

Take 5 to Care: Supply Our Students Drive Receives Big Donation, Surpasses $50K

KVVU - 8/2/24

KTIV Delivers School Supplies Gathered by the ‘Pack the Bus’ Donation Drive

KTIV - 8/1/24

Stuff the Bus Collects 6,000 Backpacks Along with Supplies for 10,000 Georgia Students

WSB-TV - 7/29/24

WHAS11 Honored with 8 Regional Emmys During Annual Ceremony

WHAS - 7/20/24

ABC 6/FOX 28 News Win Various Regional Emmy Awards

WSYX - 7/20/24

Fox 8 Honored with National SPJ awards for Breaking News, ‘Outside the Office’ Investigation

WVUE - 7/9/24

KTVT Dallas-Fort Worth Debuts ‘Reimagined’ Morning Show

Broadcasting + Cable - 7/5/24

Reuters: Local TV News Remains Most Trusted News Source

TV Tech - 7/3/24

Denver7 to begin airing from ‘the TV station of the future’ in RiNo

Business Den - 7/2/24

KOAT 7's Chief Meteorologist Joe Diaz to be Inducted into the New Mexico Broadcasters Association Hall of Fame

KOAT - 6/24/24

WTVR in Richmond earns 27 Emmy Awards, the most in Virginia, Washington DC, and Maryland

WTVR - 6/24/24

NextGen TV Comes to Myrtle Beach-Florence, S.C.

TV Tech - 6/20/24

A Majority of Americans Trust Local Broadcasters Above Other Media for Election News

NAB - 6/18/24

KCTV5 named Station of the Year by Missouri Broadcasters Association

KCTV - 6/3/24

CBS13 wins 4 regional Edward R. Murrow Awards

WGME - 5/24/24

WWL Louisiana wins 2 Edward R. Murrow Awards

WWL - 5/23/24

WVTM 13 wins 2 regional Edward R. Murrow Awards

WVTM - 5/23/24

ABC15 Investigators Honored with Two Major Awards

ABC15 - 5/16/24

HNN Honored with 6 Regional Murrow Awards, 18 Regional Emmy Nominations

Hawaii News Now - 5/15/24

ABC10 wins 2 regional Edward R. Murrow awards

ABC10 - 5/14/24

KPAX wins prestigious regional Edward R. Murrow Award

KPAX - 5/13/24

KXAS Dallas-Fort Worth, WTVF Nashville Pick Up Peabody Awards

Broadcasting + Cable - 5/9/24

WBAL-TV honored with 2 National Headliner Awards in 2024

WBAL - 4/30/24

2024 KREM Cares Diaper Drive collects more than 275,000 diapers to support local families

KREM 2 - 4/24/24

Broadcasters Tout Milestones for NextGen TV

TV Tech - 4/17/24

Nearly 10,000 books donated as part of Magic of Reading Children’s Book Drive

WDIV Local 4 News - 4/3/24

"It's always a surprise." CBS News Colorado journalists receive Gracie Awards

CBS News Colorado - 3/29/24

KARE 11 Food Fight donations result in more than 120,000 meals

KARE 11 - 3/29/24

WKYC Studios receives Gracie Award for 'Health, Hope & Healing' with Dr. Amy Acton

WKYC - 3/29/24

Local TV And Radio Most Trusted Says SmithGeiger Study

TVNewsCheck - 3/19/24

KSAT 6 PM News Sees Ratings Uptick Due To Focus On San Antonio Neighborhoods

TVNewsCheck - 3/18/24

TV Broadcast Advertising Drives 60% of Viewers to Research Online

SalesFuel - 3/13/24

Purchase Funnel 2024 - The Impact of Advertising on Purchase Behavior

TVB - 3/6/24

TV Airing Assurance: Is It Getting Harder For Viewers To Trust?

MediaPost - 3/6/24

TVB Study Highlights Influence of Television on Purchases

NewscastStudio - 3/6/24

Study: TV Top Purchase Influencer

Advanced Television - 3/5/24

More than 1.1 Million Diapers Raised During 4th WMTV Diaper Drive

WMTV 15 News - 2/23/24

NewsChannel 5 wins 10 categories at the Midsouth Emmy Awards

NewsChannel 5 - 2/18/24

Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey

TV Tech - 2/14/24

Chicago Television Stations Launch NextGen TV Services

TV Tech - 2/5/24

Linear TV Shines In TVB Media Comparisons Study

TVNewsCheck - 2/3/24

TVB: Broadcast/Cable Still Provides Widest Reach, Most Viewing Time

TV Tech - 1/31/24

KVUE and Austin-American Statesman Reporter Tony Plohetski Wins Prestigious duPont-Columbia Award for Uvalde Mass Shooting Coverage

KVUE - 1/25/24

Atlanta News First Reporting Wins Prestigious duPont-Columbia Award

WANF - 1/25/24

9NEWS Team Wins Prestigious duPont-Columbia Award

9News - 1/25/24

NBC 5 Wins 2024 duPont-Columbia Award for Investigative Series ‘Against All Enemies'

NBC 5 - 1/25/24

Day of Service Blood Drive helps refill local supplies

News Channel 3-12 - 1/15/24

NextGen TV hits 75% of households, 100+ products available to consumers in 2024

NewscastStudio - 1/9/24

NextGen TV At CES: TCL Joins Sony, Samsung, Hisense With Integrated NextGen Receivers

TVNewsCheck - 1/8/24

ADTH Offering NextGen TV Receiver Through Walmart.com

TVNewsCheck - 1/4/24

Stations’ Streaming News Strategies Are Literally Evolving By The Minute

TVNewsCheck - 12/19/23

B+C Station Awards 2023: Tegna’s Station-Branded Apps Are Luring in New Audiences

Broadcasting + Cable - 12/19/23

KOKI’s ‘On Her Mind’ Puts Women’s Stories Front And Center

TVNewsCheck - 12/18/23

Local News Has An Edge On CTV And FAST

TVNewsCheck - 12/12/23

ATSC 3.0 Offers Way ‘To Pump New Life’ Into OTA TV, Says Parks Associates Analyst

TV Tech - 12/7/23

4th annual Days of Giving Food Drive sees success

WALB - 12/1/23

WCTV 8th annual Kindness Day raises over $25,000 for local nonprofits, over 3,000 pounds of food

WCTV - 11/30/23

CBS 58’s annual drive-thru food drive collects 661 turkeys, 54,000 pounds of food for those in need

CBS 58 - 11/20/23

Nearly 1,900 coats collected from KOATs for Kids live drive

KOAT - 11/19/23

KTVB's '7Cares Coat Drive' provides hundreds of coats for kids in our community

KTVB - 11/19/23

Trade Magazine Broadcasting & Cable Names WFAA's Pete Delkus Top Meteorologist in the United States

WFAA - 11/9/23

"Denver7 Gives" Donates $7K to Mt. Carmel, Which Serves Veterans in Colorado

Denver7 - 11/7/23

KUTV 2News Talent Takes Home Five Rocky Mountain Emmys

KUTV - 11/6/23

Pearl TV: ATSC 3.0 to Reach 75% Penetration with Chicago Launch

TV Tech - 10/31/23

NextGen TV Launches in NYC

TV Tech - 10/17/23

WTOL 11 accepts National Murrow Award for 'Dark Side of Cedar Point'

WTOL - 10/9/23

FOX61 receives National Edward R. Murrow Award for Excellence in Writing

FOX61 - 10/9/23

KARE 11's Boyd Huppert and Lee Valsvik inducted into Minnesota Broadcasters Hall of Fame

KARE11 - 10/3/23

Local News Still Most-Watched Programming on Broadcast TV, Even Among Young Viewers

The Streamable - 9/21/23

Local TV Study: Two-Thirds Of Younger Viewers Stream News

MediaPost - 9/14/23

Project Hunger: Day of Giving benefits Greater Pittsburgh Community Food Bank

WTAE - 9/14/23

‘Dayton 24/7 Now’ Innovates, Experiments And Grows News Ratings

TVNewsCheck - 9/11/23

11 Cares Collects Instruments with Violins of Hope at WPXI Studio

WPXI - 9/9/23

KPIX+ Brings Virtual to Primetime with New Newscast, Production Workflow

NewscastStudio - 9/7/23

Pet Food Drive Collects 3,600 pounds for Humane Society

Keloland - 9/1/23

Five Stations Launch NextGen TV In Minneapolis

TVNewsCheck - 8/22/23

KUSA-TV 9NEWS Brings Awareness to Non-Profits Doing Crucial Work in Colorado

9NEWS - 8/16/23

Six Stations Launch NextGen TV In Philadelphia

TVNewsCheck - 8/10/23

Boyd Huppert at ABC10 to Receive the John F. Hogan Award This Year

ABC10 - 7/27/23

Five Reno Stations Launch NextGen TV

TV Tech - 7/27/23

WDRB Media on How They're Using OTT to Find More Viewers, Expand Brand, and Increase Revenue

Local Media Association - 7/23/2023

Five Stations Launch NextGen TV In South Bend

TVNewsCheck - 6/29/23

TVB: Local Broadcast News Impressions Beat Streaming By Up To 12X

MediaPost - 6/7/23

Local television news audiences outpace subscription streaming, reports TVB

NewscastStudio - 6/6/23

TVB: Local Broadcast TV News Delivers 10X Larger Audiences than Subscription Streaming

TV Tech - 6/6/23

ABC10 Wins 12 Emmys Including Overall Excellence in June

ABC10 - 6/3/23

ABC10 Wins 12 Emmys Including Overall Excellence in June

ABC10 - 6/3/23

First NextGen TV-Certified Receivers to Hit the Market by This Summer

TV Tech - 5/9/23

Tech-Heavy San Francisco Market Gets NextGen TV Broadcasts

Broadcasting + Cable - 3/30/23

Four Stations Launch NextGen TV In Des Moines

TVNewsCheck - 3/28/23

NextGen TV Comes to Rochester, N.Y.

TV Tech - 3/23/23

The Value of Local News in the Streaming Age

NewscastStudio - 3/16/23

Local Matters: Why Local TV News Is Always an Essential Media Buy

Advertising Week - 3/6/23

NextGen TV To Reach 75% Of U.S. This Year, NAB Pushing FCC To Fast-Track It

MediaPost - 2/22/23

Readers Put More Trust In Local News Products Than National, Study Says

MediaPost - 2/21/23

Cheaper ATSC 3.0 4K TV Receivers are Coming – with a Smart Design Twist

Tech Radar - 2/18/23

The First Certified ATSC 3.0 Upgrade Accessory Receiver Is Here

Radio+Television Business Report - 2/7/23

Linear TV Shines In TVB Media Comparisons Study

TVNewsCheck - 2/3/23

Boston Stations Start Transmitting Using NextGen TV Technology

Broadcasting + Cable - 1/31/23

New NextGen TV Products Highlighted at 2023 CES

TV Tech - 1/25/23

NextGen TV’s Moment Is Upon Us

TVNewsCheck - 1/13/23

Miami TV Stations Launch NextGen TV Broadcasts

TV Tech - 1/5/23

ATSC Marks Milestones For Deployment Of Next-Generation Broadcasting

TVNewsCheck - 1/3/23

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