Local News
Broadcast And Streaming
TV and CTV Dollars Work Harder!
ONE STOP SHOPPING
Select Custom Concentrations In Specific News Dayparts:
Early Morning News
Noon News
Evening News
Prime-Late News
National Networks Built on the Power of Local Television Newscasts
Brand
Enhancing
Influential & Highly
Regarded
Most
Valued
Influential & Highly
Regarded
Trusted Community
Support & Service
Higher
Ratings
Versus Network
Newscasts
OTT
Extensions
Live Streaming to
Extend Reach
Reach
Builder
Proven Effective
Media Component
In-Demand
Consumers
Hard-to-Reach
Valuable Audience
Advanced
Targeting
Data Applications &
Custom Scheduling
Verified
Metrics
3rd Party Verified
and Published Data
Even the Lightest TV Viewers Want Their Daily Local News
Local News Builds the Most Reach at the Lowest Cost-Per-Reach-Point
Local Morning Newscasts rank #1 or #2 in each of the top 10 markets
STREAMING
ITN Provides the Largest Single Source of Local News Streaming Audience
One ITN National Deal ID, One ITN National CPM, Widescale Targeting Options
ITN’s Local News Streaming Provides Unduplicated Gains
Streaming Local News
Streaming Entertainment
Monday - Friday = 85% Ad Impressions
Reach Audiences Daily, When Advertisers Need Them
Predominately During Daytime Hours
ANA Reports Highest Returns for Ad Engagement
Almost ZERO "Binge-Watching" Sessions
Organically Eliminates Excessive Frequency Issues
Viewing is More Consolidated to Specific Days and Times
Predominately During Primetime & Weekend
ANA Reports Lowest Returns for Ad Engagement
Lengthy "Binge-Watching" Sessions
Conducive to Excessive Frequency & Viewer Irritation