About ITN
Forged by Technology.
ITN is an ad tech company built to modernize local TV. We combine decades of industry expertise with proprietary technology, infrastructure and connectivity to bring greater automation, control and scale to local television across linear and streaming.
Our Team
Local TV Expertise & Technology Know-How
Since launching in 1983, our team has rewritten the rules of local TV advertising. We’ve challenged legacy models, automated manual processes, and unlocked access to a once-fragmented and difficult-to-activate local TV marketplace. Curiosity and the tireless search for better solutions are key elements of our company culture. From pioneering locally sourced national television to developing early end-to-end workflow systems, our focus has always been on delivering what comes next – first.
Our Beliefs
Building With Purpose
ITN has evolved as an industry leader by solving real problems with market-leading technology, not by chasing trends. We believe technology should remove barriers, not create them. Provide clarity, not confusion. And scale responsibly to deliver long-term value for clients, partners, and investors. These beliefs guide everything we build, now and into the future.
Our Technology: The NXTv Advantage
NXTv Advantage is ITN’s proprietary technology infrastructure built to make local television easier to access, activate, and scale. Developed through decades of innovation, it combines automation, data, connectivity and execution capabilities to address the complexity and fragmentation of the local TV marketplace.
NXTv Advantage powers three of ITN’s four solutions:
Each applies the infrastructure differently to meet the needs of buyers and inventory suppliers.
ITN 360 complements the NXTv Advantage-powered solutions with purpose-built technology for local news andsports streaming.
Data and Infrastructure Make AI Powerful
AI is only as powerful as the data and infrastructure behind it. ITN has spent decades building the data and technology infrastructure required to navigate the complexity of local television. That foundation gives AI the information it needs to identify opportunities and make better, faster decisions—and gives ITN the ability to execute on those decisions in the marketplace. As AI becomes more deeply integrated into our business, it makes our existing proprietary data and infrastructure more powerful, further expanding ITN's competetive advantage.
