February 19, 2026
TV Tech- 2/19/26
CBS Baltimore Launches New AR/VR Studio
introduction
Built to Modernize Local TV
Local TV is one of advertising’s most powerful channels. But legacy processes have made it complex, vague, and slow. ITN software changes all of that, making high-value inventory easier to plan, activate, and scale across every screen.
Backed by more than four decades of local TV innovation, ITN uniquely understands the complexity of broadcast infrastructure and the technology required to modernize it.
The NXTv Advantage
NXTv, short for Networked Execution for Television, is ITN’s enterprise software suite for modern TV advertising. It brings digital-like ease, automation, and control to every step of the process. NXTv Advantage’s suite of four platforms are tailored to what you want to accomplish and how you prefer to work.
ITN NXTv Networks
A managed-service offering that connects national advertisers with aggregated local commercial inventory.
ProVantageX
A managed-service offering that delivers precise, market-by-market activation of local TV advertising with the control and transparency sophisticated buyers require.
NXTv 360
Access premium local news streaming audiences at scale through the country's largest consolidated source. NXTv 360 simplifies buying with one Deal ID, one efficient CPM, and access to multiple high-value targets.
NXTv Programmatic Hub
Brings Linear TV into the programmatic era with digital-grade access to local broadcast inventory for suppliers and buyers.
ITN NXTv Networks
A managed-service offering that connects national advertisers with aggregated local commercial inventory.
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ProVantageX
A managed-service offering that delivers precise, market-by-market activation of local TV advertising with the control and transparency sophisticated buyers require.
.avif)
NXTv 360
Access premium local news streaming audiences at scale through the country's largest consolidated source. NXTv 360 simplifies buying with one Deal ID, one efficient CPM, and access to multiple high-value targets.
.avif)
NXTv Programmatic Hub
Brings Linear TV into the programmatic era with digital-grade access to local broadcast inventory for suppliers and buyers.
Local TV Continues to be a Powerful Growth Engine
$
17
.
27
B
Approximate U.S. Local TV ad revenue in 2025
89
%
Percentage of U.S. adults reached weekly by local TV
46
.
6
%
Percentage of advertising-generated profit from Linear TV
2
.
2
x
Higher recall for TV vs. mobile ads
55
%
Percentage of commercial time that is local
The Benefits of ITN
With ITN, Advertisers can:
- Quickly launch multi-market campaigns with greater precision.
- Tightly align local TV with broader media strategies.
- Plan, measure, and optimize with data-driven confidence.
- Access premium inventory without operational complexity.
The Benefits of ITN
With ITN, Agencies can:
- Reduce manual execution and operational overhead.
- Increase team capacity and profitability.
- Focus more on strategy and client growth.
The Benefits of ITN
With ITN, Suppliers can:
- Unlock new demand without sacrificing yield.
- Maintain pricing integrity and inventory quality.
- Gain better visibility into pacing and performance.
With ITN, Advertisers can:
- Quickly launch multi-market campaigns with greater precision.
- Tightly align local TV with broader media strategies.
- Plan, measure, and optimize with data-driven confidence.
- Access premium inventory without operational complexity.
With ITN, Agencies can:
- Reduce manual execution and operational overhead.
- Increase team capacity and profitability.
- Focus more on strategy and client growth.
With ITN, Suppliers can:
- Unlock new demand without sacrificing yield.
- Maintain pricing integrity and inventory quality.
- Gain better visibility into pacing and performance.
Contact Us
ITN is dedicated to the goal of being a driving force in automating legacy processes to provide interconnectivity and efficiencies.
ITN brings TV advertising fully into the programmatic age by combining decades of local TV expertise with advanced technology.