introduction
Technology Built to Modernize Local TV
Local TV is one of advertising’s most powerful channels. But legacy processes have made it complex, vague, and slow. ITN software changes all of that, making high-value inventory easier to plan, activate, and scale across every screen.
Backed by more than four decades of local TV innovation, ITN uniquely understands the complexity of broadcast infrastructure and the technology required to modernize it.
Through the ITN NXTv Advantage technology infrastructure we are bringing AI to local television combining intelligent automation with proprietary data, deep supplier connectivity and execution capabilities to turn recommendations into real-world outcomes.
The NXTv Advantage
NXTv Advantage is ITN’s proprietary technology infrastructure for modern local television, bringing greater automation, connectivity, data and control to a traditionally fragmented marketplace. It powers ITN Networks, PVX, and the Programmatic Hub.
Our companion technology ITN 360 extends our capabilities into local news and sports streaming.
ITN Networks
A managed-service offering that connects national advertisers with aggregated local commercial inventory.


ProVantageX
A managed-service offering that delivers precise, market-by-market activation of local TV advertising with the control and transparency sophisticated buyers require.

ITN Programmatic Hub
Powered by NXTv Advantage, our Programmatic Hub brings local linear TV into the programmatic era with digital-grade access, automation, and control for buyers and suppliers.
ITN 360
ITN 360 complements the NXTv Advantage-powered solutions with purpose-built technology for local news and sports streaming.


ITN Networks
A managed-service offering powered by NXTv Advantage that connects national advertisers with aggregated local commercial inventory.
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ProVantageX
A managed-service offering that delivers precise, market-by-market activation of local TV advertising with the control and transparency sophisticated buyers require.
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ITN Programmatic Hub
Powered by NXTv Advantage, our Programmatic Hub brings local linear TV into the programmatic era with digital-grade access, automation, and control for buyers and suppliers.
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ITN 360
ITN 360 complements the NXTv Advantage-powered solutions with purpose-built technology for local news and sports streaming.
Local TV Continues to Deliver Powerful Reach and Advertising Scale
$
17
.
27
B
Approximate U.S. Local TV ad revenue in 2025
89
%
Percentage of U.S. adults reached weekly by local TV
46
.
6
%
Percentage of advertising-generated profit from Linear TV
2
.
2
x
Higher recall for TV vs. mobile ads
55
%
Percentage of commercial time that is local
The Benefits of ITN
With ITN, Advertisers can:
- Quickly launch multi-market campaigns with greater precision
- Tightly align local TV with broader media strategies
- Plan, measure, and optimize with data-driven confidence
- Access premium inventory without operational complexity

The Benefits of ITN
With ITN, Agencies can:
- Reduce manual execution and operational overhead
- Increase team capacity and profitability
- Focus more on strategy and client growth

The Benefits of ITN
With ITN, Suppliers can:
- Unlock new demand without sacrificing yield
- Maintain pricing integrity and inventory quality
- Gain better visibility into pacing and performance

With ITN, Advertisers can:
- Quickly launch multi-market campaigns with greater precision
- Tightly align local TV with broader media strategies
- Plan, measure, and optimize with data-driven confidence
- Access premium inventory without operational complexity


With ITN, Agencies can:
- Reduce manual execution and operational overhead
- Increase team capacity and profitability
- Focus more on strategy and client growth
With ITN, Suppliers can:
- Unlock new demand without sacrificing yield
- Maintain pricing integrity and inventory quality
- Gain better visibility into pacing and performance

Contact Us
ITN is dedicated to the goal of being a driving force in automating legacy processes to provide interconnectivity and efficiencies.



