ProVantageX
As advertisers demand digital-grade speed, accountability, and measurement, legacy linear TV buying can no longer keep pace.
PVX was built for this moment.
Why ProVantageX
Local TV delivers massive reach, but traditional buying is fragmented, manual, and slow. PVX eliminates those inefficiencies by automating and connecting every step of the process. Developed by ITN — pioneers of local TV innovation for more than four decades — PVX is built on the systems and intelligence that make modern TV execution possible.
Access to live major sports, premium entertainment, and the highest rated newscasts
Technology at Your Service
Automate core campaign functions end-to-end, including audience estimating, campaign allocation, and campaign management
Streamline inventory access and negotiation
Execute fully managed, targeted TV campaigns
Eliminate risk with guaranteed audience delivery
The PVX Difference
Whether you arrive with a fully defined strategy or need guidance, PVX builds campaigns around your exact requirements, maximizing value from available inventory.
PVX combines viewership, programming, and customer insights to reach your audience with a level of precision previously impossible in linear media.
PVX delivers true digital-like transparency for linear TV, including:
Advanced spot tracking and verification
Automated dashboards delivered to your device
Spot-and program-level performance reporting
Near-real-time market insights
We post every spot one week after airing and continuously monitor delivery to identify pre-emptions or variances.
Our proprietary automation examines more buy combinations in 30 seconds than a human buyer could evaluate in a lifetime, unlocking opportunities no manual process can find.
Our automation, optimization, and analytics allow PVX to:
Enter markets faster with less lead time
Adjust to programming changes in real time
Flex to shifts in strategy or market conditions
With the most advanced technology in the industry, PVX confidently guarantees campaign delivery.
Ratings re-projected weekly using millions of new data points
Continuous pacing and optimization
Absolute delivery guarantees with risk assumed by PVX
Our clients sleep well knowing their local TV campaigns will perform exactly as planned.
Explore How ITN Activates Local TV:
ITN Networks brings broadcast, cable, and streaming together into one performance-driven technology ecosystem.
Programmatic Hub brings Linear TV into the programmatic era with digital-grade access to local broadcast inventory for suppliers and buyers.
ITN 360 is the most powerful way to access premium local news streaming inventory on a national scale.