Designed for buyers and sellers, the ITN Programmatic Hub is the industry’s most advanced platform for activating local linear television with digital-like speed, precision, and control.
The ITN Programmatic Hub is built on the NXTv Advantage technology infrastructure and leverages Magnite’s ClearLine and SpringServe tools to bring programmatic, AI-enabled buying to local linear television.
Programmatic Hub Capabilities
Inventory & Connectivity
Maintain station control while unlocking seamless programmatic access. Supplier-controlled inventory management with standardized program, estimate, and availability data, enabling direct connectivity to DSPs and programmatic buyers.
Transaction & Deal Management
Electronic order submission, confirmation, and Deal ID creation streamlines transactions and removes manual friction.
Creative & Traffic Management
Simplify creative operations across every campaign. Centralized creative upload, distribution, and traffic tools reduce bottlenecks and errors.
Digital-Like Delivery Tracking
Know in real-time exactly what delivered. Automated airtime ingestion, verification, and impression mapping provide transparency comparable to digital video.
Reporting & Insights
See what’s working while campaigns are live. Unified reporting across delivery, inventory, CPMs, schedules, and performance supports smarter in-flight and post-campaign decisions.
ORTB & DSP Integration
Activate local linear TV directly inside existing DSP workflows. Server-to-server ORTB integrations pass broadcast inventory to DSPs with bid multipliers and demo data.
Programmatic Guaranteed Deal IDs
Build custom linear TV packages with digital simplicity. Flexible Deal ID creation supports markets, dayparts, genres, demos, impression or budget goals, and flight timing — all activated like digital deals.
AI-Powered Intelligence & Automation
AI is increasingly embedded throughout ITN’s technology infrastructure, helping turn complex data into faster decisions, smarter planning and more efficient execution. From audience targeting and forecasting to optimization and Agentic AI-enabled workflows, intelligence and automation work together to simplify how local TV is planned, bought, and activated.
Access to live major sports, premium entertainment, and the highest rated newscasts
The ITN Programmatic Hub is bringing local linear TVinto the modern programmatic ecosystem, changing how local television can be bought and activated.
The roadmap includes further integration of Agentic AI to streamline the entire process from planning and forecasting through activation, reducing the specialized expertise and operational complexity historically required to buy local TV.
Future capabilities include advanced audience targeting, integrated linear and CTV execution, direct-to-station access, and specialized tools for key verticals including political advertising.
Local Linear TV Isn’t Being Replaced, It’s Being Reimagined.
Bring digital-like speed, control, and transparency to your local linear TV strategy with the ITN Programmatic Hub.
Explore How ITN Activates Local TV:
ITN Networks brings broadcast, cable, and streaming together into one performance-driven technology ecosystem.
ProVantageX (PVX) transforms how local linear TV is planned, bought, and delivered.
ITN 360 is the most powerful way to access premium local news streaming inventory on a national scale.