ITN Networks
ITN Networks unifies broadcast, cable, and into a single intelligent video activation platform with specialized solutions for news, sports, and entertainment.
ITN Networks delivers unified access to premium local environments that matter most to audiences including trusted local news, live sports, and high-impact entertainment. With ITN Networks, there are no tradeoffs between reach, brand safety, and control. The software centralizes planning, activation, and measurement across linear TV and streaming, making television operate with the precision and transparency of digital.
Technology at Your Service
ITN Networks is delivered as a managed-service solution powered by ITN's technology infrastructure. Our teams work directly with you to design, launch, and refine campaigns across broadcast and cable.
You’re also in control of how and when to activate and scale any of the specialized packages for news, sports, and entertainment.
Modular Activation Across Premium Video
Premium News Networks
ITN Networks activates premium local news at national scale for greater reach and relevance. The advertising options you need backed by the advanced technology of ITN.
Capabilities Include:
- Flexible daypart activation across Morning, Noon, Evening, Late News
- Higher national ratings compared to broadcast network alternatives
- Deep local relevance to interests and lifestyles
- Trusted local on-air talent reporting on their own communities
- Less exposure to opinion-driven national news programs
National Entertainment Networks
The ITN Networks platform includes the advertising options modern marketers require with technology focused on transparency and results.
Capabilities Include:
- Custom concentrations by program or genre
- Network dayparts: daytime, late night, weekend
- Non-network dayparts: early fringe, prime access (two dayparts not available nationally)
- Time periods closest to purchase or usage moments
- Cost-effective improvement to program mixes
Premium Live Sports
This isn’t your local high school football game! ITN Networks delivers premium live sports inventory through flexible, data-enabled activation packages. Buyers can customize campaigns by sport, age, audience segment, and network concentration, unlocking scalable access to live in-game coverage across major leagues and events.
Available Live In-Game Coverage:
- NCAA March Madness
- MLB: Regular Season and Postseason
- NBA: Regular Season and Postseason
- NHL: Regular Season and Postseason
- NCAA Football
- NFL: Regular Season
ITN Networks activates premium local news at national scale for greater reach and relevance. The advertising options you need backed by the advanced technology of ITN.
Capabilities Include:
- Flexible daypart activation across Morning, Noon, Evening, Late News
- Higher national ratings compared to broadcast network alternatives
- Deep local relevance to interests and lifestyles
- Trusted local on-air talent reporting on their own communities
- Less exposure to opinion-driven national news programs
The ITN Networks platform includes the advertising options modern marketers require with technology focused on transparency and results.
Capabilities Include:
- Custom concentrations by program or genre
- Network dayparts: daytime, late night, weekend
- Non-network dayparts: early fringe, prime access (two dayparts not available nationally)
- Time periods closest to purchase or usage moments
- Cost-effective improvement to program mixes
This isn’t your local high school football game! ITN Networks delivers premium live sports inventory through flexible, data-enabled activation packages. Buyers can customize campaigns by sport, age, audience segment, and network concentration, unlocking scalable access to live in-game coverage across major leagues and events.
Available Live In-Game Coverage:
- NCAA March Madness
- MLB: Regular Season and Postseason
- NBA: Regular Season and Postseason
- NHL: Regular Season and Postseason
- NCAA Football
- NFL: Regular Season
Local linear TV programming, news and sports, and local commercial inventory across all linear programming, is not measured nationally except through ITN.
Only ITN captures this enormous scale of audience data, and maintains an infrastructure purpose-built to act upon it.
ITN Networks offers clients advanced targeting, reach optimization and deterministic outcome performance at scale, including:
Nielsen NAD demographics
First- and third-party data
Cross-platform data integration
Exclusive ITN research
Broadcast + streaming activation
This is Television, Evolved
ITN Networks is engineered for a new era of television, where premium video, advanced data, and automation combine to drive what’s next.
Explore How ITN Activates Local TV:
The Programmatic Hub brings linear TV into the programmatic era with digital-grade access to local broadcast inventory for suppliers and buyers.
ProVantageX (PVX) transforms how local linear TV is planned, bought, and delivered.
ITN 360 is the most powerful way to access premium local news streaming inventory on a national scale.