ITN 360

introduction

The Solution Bringing Local News and Sports Streaming to National Scale

Local news and sports are among television’s most trusted and engaging content environments, yet accessing them across streaming at scale remains fragmented and operationallycomplex. ITN 360 was built to change that.

Purpose-built for streaming and complementary to ITN’s NXTv Advantage infrastructure, ITN 360 combines ITN’s deep local television expertise, station relationships, and technology to make premium local news and sports easier to access and activate at national scale.

ITN 360 is the most powerful way to access premium local news and sports streaming inventory on a national scale. Built for modern advertisers and agencies, it delivers digital-like control, faster activation, and smarter targeting without the fragmentation, manual processes, and blind spots.

Why ITN 360

National advertisers need local relevance. ITN 360 aligns national brand storytelling with local communities, delivering precise access to the audiences that matter most. ITN 360 is trusted by leading national advertisers and broadcast partners to deliver local news streaming at scale.

National Scale. Local Impact.

National access to local news and sports streaming through direct partnerships with hundreds of stations across all 210 DMAs
Simplified buying through a single, easy-to-manage Deal ID
Direct server-to-server delivery for quality, control, and consistency
100% long-form, full-episode LIVE newscasts
Access to all local news and sports dayparts
Full transparency, ensuring true news-genre content placement
Buffered, advertiser-friendly placement, separated from hard news and sports segments
Custom daypart concentrations that allow advertisers to align messaging within the complete local news and sports cycle from early morning through late night news

Local News and sports Streaming Performance Advantages

Built on Habitual, High-Attention Local News and Sports Viewing

Local news and sports are some of the few remaining appointment-viewing environments. ITN 360 activates this consistent, high-attention behavior to deliver incremental reach and stronger engagement.

Timely Impressions

85% of impressions delivered Monday–Friday, when viewing habits are most consistent.

Daily Reach

Daily reach when advertisers need audiences the most.

Peak Engagement Windows

Predominantly daytime delivery aligned with peak ad engagement windows.

No Binge-Watching

No binge-watching, preserving attention and impact.

Natural Viewing Behavior

Naturally controlled viewing behavior that reduces excessive frequency.

Consolidated Viewing

More consolidated viewing compared to on-demand streaming environments.

ITN 360 is how local news and sports streaming becomes a high-performance advertising channel.

One solution. Trusted content. Smarter local news and sports streaming at scale.

Explore How ITN Activates Local TV:

ITN Networks

ITN Networks brings broadcast, cable, and streaming together into one performance-driven technology ecosystem.

ProVantageX

ProVantageX (PVX) transforms how local linear TV is planned, bought, and delivered.

ITN Programmatic Hub

The ITN Programmatic Hub brings Linear TV into the programmatic era with digital-grade access to local broadcast inventory for suppliers and buyers.

ITN is dedicated to the goal of being a driving force in automating legacy processes to provide interconnectivity and efficiencies.

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