Survey: TV Remains Dominant Driver of Americans’ Daily News Conversations

NEW YORK—Don’t put that nail in the coffin of broadcast television quite yet. Contrary to a chorus of voices from the connected television and digital sectors, broadcast TV—specifically the local broadcast news—leads other media and platforms in driving the conversations of Americans about the topics of the day.

The finding, one of several underscoring the continued strength of broadcast TV among Americans, comes from a national study of more than 4,000 people conducted by GfK/NIQ for the Television Bureau of Advertising (TVB), the trade association representing U.S. local commercial TV stations.

TVB commissioned the study to learn more about media’s role in influencing conversations. Respondents across demographic groups, political party affiliations, races and ethnicities were also asked about the influence of various media outlets and their platform preferences.

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