Designed for buyers and sellers, the NXTv Programmatic Hub is the industry’s most advanced platform for activating local linear television with digital-like speed, precision, and control.
ITN’s Partnerships with Magnite ClearLine and SpringServe are at the Heart of the Programmatic Hub.
The Programmatic Hub is built for the way media is bought and sold today. It isn’t a managed service. Buyers and sellers have the capabilities they need with an easy-to-use, intuitive user interface at their fingertips.
Programmatic Hub Capabilities
Inventory & Connectivity
Maintain station control while unlocking seamless programmatic access. Supplier-controlled inventory management with standardized program, estimate, and availability data, enabling direct connectivity to DSPs and programmatic buyers.
Transaction & Deal Management
Electronic order submission, confirmation, and Deal ID creation streamlines transactions and removes manual friction.
Creative & Traffic Management
Simplify creative operations across every campaign. Centralized creative upload, distribution, and traffic tools reduce bottlenecks and errors.
Digital-Like Delivery Tracking
Know in real-time exactly what delivered. Automated airtime ingestion, verification, and impression mapping provide transparency comparable to digital video.
Reporting & Insights
See what’s working while campaigns are live. Unified reporting across delivery, inventory, CPMs, schedules, and performance supports smarter in-flight and post-campaign decisions.
ORTB & DSP Integration
Activate local linear TV directly inside existing DSP workflows. Server-to-server ORTB integrations pass broadcast inventory to DSPs with bid multipliers and demo data.
Programmatic Guaranteed Deal IDs
Build custom linear TV packages with digital simplicity. Flexible Deal ID creation supports markets, dayparts, genres, demos, impression or budget goals, and flight timing — all activated like digital deals.
Access to live major sports, premium entertainment, and the highest rated newscasts
A Roadmap for What’s Next in TV Advertising Technology
The NXTv Programmatic Hub brings linear TV fully into the modern programmatic era, forever shifting how local television is bought and sold.
The product roadmap includes expanded capabilities across spot TV, direct-to-station access, advanced audience targeting, and specialized tools for key verticals including political advertising.
Local Linear TV Isn’t Being Replaced, It’s Being Reimagined.
Bring digital-like speed, control, and transparency to your local linear TV strategy with the NXTv Programmatic Hub.
Explore our Entire Lineup of Advanced Software:
ITN NXTv Networks
NXTv Networks brings broadcast, cable, and streaming together into one performance-driven technology ecosystem.
ProVantage X
ProVantageX (PVX) transforms how local linear TV is planned, bought and delivered.
NXTv 360
NXTv 360 is the most powerful way to access premium local news streaming inventory on a national scale.