NXTv 360

introduction

The Platform Combining Local News and Sports Streaming with National Scale

Local news and sports streaming are some of the most trusted and engaged content environments, yet activating them at scale has been fragmented and operationally complex. NXTv 360 was built to change that.

Backed by more than four decades of local TV innovation, ITN uniquely understands the complexity of broadcast infrastructure and the technology required to modernize it.

NXTv 360 is the most powerful way to access premium local news and sports streaming inventory on a national scale. Built for modern advertisers and agencies, it delivers digital-like control, faster activation, and smarter targeting without the fragmentation, manual processes, and blind spots.

Why NXTv 360

National advertisers need local relevance. NXTv 360 aligns national brand storytelling with local communities delivering precise access to the audiences that matter most. NXTv 360 is trusted by leading national advertisers and broadcast partners to deliver local news streaming at scale.

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National Scale. Local Impact.

National access to local news and sports streaming through direct partnerships with hundreds of stations across all 208 DMAs.
Simplified buying through a single, easy-to-manage Deal ID.
Direct server-to-server delivery for quality, control, and consistency.
100% long-form, full-episode LIVE newscasts.
Access to all local news and sports dayparts.
Full transparency, ensuring true news-genre content placement.
Buffered, advertiser-friendly placement, separated from hard news and sports segments.
Custom daypart concentrations that allow advertisers to align messaging within the complete local news and sports cycle from early morning through late night news.

Local News and sports Streaming Performance Advantages

Built on Habitual, High-Attention Local News and Sports Viewing

Local news and sports are some of the few remaining appointment-viewing environments. NXTv 360 activates this consistent, high-attention behavior to deliver incremental reach and stronger engagement.

Timely Impressions

85% of impressions delivered Monday–Friday, when viewing habits are most consistent.

Daily Reach

Daily reach when advertisers need audiences the most.

Peak Engagement Windows

Predominantly daytime delivery aligned with peak ad engagement windows.

No Binge-Watching

No binge-watching, preserving attention and impact.

Natural Viewing Behavior

Naturally controlled viewing behavior that reduces excessive frequency.

Consolidated Viewing

More consolidated viewing compared to on-demand streaming environments.

NXTv 360 is how local news and sports streaming becomes a high-performance advertising channel.

One platform. Trusted content. Smarter local news and sports streaming at scale.

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Explore our Entire Lineup of Advanced Software:

ITN NXTv Networks

NXTv Networks brings broadcast, cable, and streaming together into one performance-driven technology ecosystem.

ProVantage X

ProVantageX (PVX) transforms how local linear TV is planned, bought and delivered.

NXTv Programmatic Hub

NXTv Programmatic Hub rings Linear TV into the programmatic era with digital-grade access to local broadcast inventory for suppliers and buyers.

ITN is dedicated to the goal of being a driving force in automating legacy processes to provide interconnectivity and efficiencies.

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