ITN NXTv Networks
ITN NXTv Networks unifies broadcast, cable, and streaming into a single intelligent video activation platform with specialized solutions for news, sports, and entertainment.
ITN NXTv Networks delivers unified access to premium local environments that matter most to audiences including trusted local news, live sports, and high-impact entertainment. With ITN NXTv Networks, there are no tradeoffs between reach, brand safety, and control. The software centralizes planning, activation, streamlining, and measurement across linear TV and streaming, making television operate with the precision and transparency of digital.
Technology at Your Service
ITN NXTv Networks is delivered as a managed-service technology platform. Our teams work directly with you to design, launch, and refine campaigns across broadcast, cable, and streaming.
You’re also in control of how and when to activate and scale any of the specialized packages for news, sports, and entertainment.
Modular Activation Across Premium Video
Premium News Networks
ITN NXTv Networks activates premium local news at national scale for greater reach and relevance. The advertising options you need backed by the advanced technology of ITN.
Capabilities Include:
- Flexible daypart activation across Morning, Noon, Evening, Late News.
- Higher national ratings compared to broadcast network alternatives.
- Deep local relevance to interests and lifestyles.
- Trusted local on-air talent reporting on their own communities.
- Less exposure to opinion-driven national news programs.
National Entertainment Networks
The ITN NXTv Networks platform includes the advertising options modern marketers require with technology focused on transparency and results.
Capabilities Include:
- Custom concentrations by program or genre.
- Network dayparts: daytime, late night, weekend.
- Non-network dayparts: early fringe, prime access (two dayparts not available nationally).
- Time periods closest to purchase or usage moments.
- Cost-effective improvement to program mixes.
Premium Live Sports
This isn’t your local high school football game! ITN NXTv Networks delivers premium live sports inventory through flexible, data-enabled activation packages. Buyers can customize campaigns by sport, age, audience segment, and network concentration, unlocking scalable access to live in-game coverage across major leagues and events.
Available Live In-Game Coverage:
- NCAA March Madness.
- MLB: Regular Season and Postseason.
- NBA: Regular Season and Postseason.
- NHL: Regular Season and Postseason.
- NCAA Football.
- NFL: Regular Season.
NXTv Networks activates premium local news at national scale for greater reach and relevance. The advertising options you need backed by the advanced technology of ITN.
Capabilities Include:
- Flexible daypart activation across Morning, Noon, Evening, Late News.
- Higher national ratings compared to broadcast network alternatives.
- Deep local relevance to interests and lifestyles.
- Trusted local on-air talent reporting on their own communities.
- Less exposure to opinion-driven national news programs.
The NXTv Networks platform includes the advertising options modern marketers require with technology focused on transparency and results.
Capabilities Include:
- Custom concentrations by program or genre.
- Network dayparts: daytime, late night, weekend.
- Non-network dayparts: early fringe, prime access (two dayparts not available nationally).
- Time periods closest to purchase or usage moments.
- Cost-effective improvement to program mixes.
This isn’t your local high school football game! NXTv Networks delivers premium live sports inventory through flexible, data-enabled activation packages. Buyers can customize campaigns by sport, age, audience segment, and network concentration, unlocking scalable access to live in-game coverage across major leagues and events.
Available Live In-Game Coverage:
- NCAA March Madness
- MLB: Regular Season and Postseason
- NBA: Regular Season and Postseason
- NHL: Regular Season and Postseason
- NCAA Football
- NFL: Regular Season.
ITN NXTv Networks offers clients advanced targeting capabilities. Built and refined over years of proprietary use, these algorithms provide advanced targeting, optimization, allocation, and stewardship, including:
Nielsen NAD demographics
Nielsen Catalina Solutions
First- and third-party data
Cross-platform data integration
Exclusive ITN research
Broadcast + streaming activation.
This is Television, Evolved
ITN NXTv Networks is engineered for a new era of television, where premium video, advanced data, and automation combine to drive what’s next.
Explore our Entire Lineup of Advanced Software:
NXTv Programmatic Hub
NXTv Programmatic Hub brings linear TV into the programmatic era with digital-grade access to local broadcast inventory for suppliers and buyers.
ProVantageX
ProVantageX (PVX) transforms how local linear TV is planned, bought and delivered.
NXTv 360
NXTv 360 is the most powerful way to access premium local news streaming inventory on a national scale.